Tag Archives: marketing

3 Steps to Becoming a Networking Pro

Networking Your Way to a Successful Business

The mention of the word “networking” can instill fear in many people. Some imagine a networking event to be a scene of chaotic conversations and endless business card swapping, but that is not what networking truly entails! Regardless of being an introvert, extrovert, or anywhere in between, the concept of networking can be very puzzling to newcomers in the business industry.

As a businessperson, your network will become a huge asset to your professional career. Your network can be a source of partnership for a new business venture or a form of assistance in a time of need. In an effort to help clarify the meaning of networking, we have created three simple steps to help make anyone a networking pro!




The core of networking is about getting to know other people. We network on a daily basis. Greeting the barista during morning rush and chatting with employees of the company down the hall are just a few examples. For business, it’s important to remember that networking is about helping others more so than helping yourself. Listen to others as they speak and offer advice or assistance with a project. At your next networking event, remember that you don’t need to hand out business cards to everyone in the room; rather, get to know the right people and speak with them.




Congratulations on making meaningful connections! Now, try to bring value to those new connections! Much like any other relationship in life, value needs to be implemented and made known in order to be successful. Connect with your networks on social media. Share news articles or video clips that would interest them. A great way to build connections is to introduce your networks to others with similar interests. Being the source of a dynamic partnership is a fulfilling feeling.



The final step in becoming a networking pro is to maintain the connections you’ve made. It would senseless to make wonderful connections only to overlook them as your career progresses. It’s necessary to follow-up with connections into order to build a strong network. Meet up with connections from time to time, and if distance is an issue, exchange emails or Skype chat.




We hope that we shed a positive light on the meaning of networking. Remember that networking should not be self-serving as much as it should emphasize making significant connections. So register for an event, put on a smile and connect, build and maintain!

What’s Your Leadership Style?

Being the Leader of Your Business

It’s been said that there is a difference between being a boss and being a leader. A boss merely implements directions and waits for results from employees. A leader builds a strong team through guidance, motivation and education. Leadership encompasses a variety of approaches and methods that will take a team from ordinary to extraordinary. In order to be the best leader you can be, here is an outline of six leadership styles and how you can implement these approaches into your company:



The Pacesetter

This leader is direct and expects excellence from team members. The pacesetter knows exactly what he/she wants done. This style is most effective when the team is motivated and the leader wants quick results. The downside of this style is that it can overwhelm the team quickly.


The Affiliate

The affiliative leader seeks to build a sense of community and belonging in the workplace. Bonding between management and employees are encouraged. This style works best in times of trauma or stress. The downfall of this style is that if it is used exclusively, it can incite mediocre performance and lack of direction on the management’s part.


The Authoritative 

The authoritative leader will ignite change and vision into the team. This leader mobilizes the team towards a common vision and is goal-driven, leaving the means up to each team member. This style requires a vibrant spirit and works best when the team needs direction for a project or needs to be educated on a particular subject.


The Coercive

The coercive leader expects immediate compliance. This style controls a problem when all other methods have failed. The coercive style is most effective in times of dire crisis or emergency like a natural disaster or during a company turnaround. But be careful; this style can cause alienation amongst the company.





The Coach

The coaching leader wants to develop team members for the future. This style is great when the leader wants to help employees develop lasting personal strengths. This leader must be proficient and employees must let go of defiance if they seek to be better.


The Democrat

The democratic leader lives by the motto, “What do you think?” This leader wants feedback and participation from the group. This style works best when the leader wants the team to buy into an idea or vision, or feels uncertain about a subject and seeks ideas from competent team members.


Through the combination of these various styles according to events within the company, you will develop leadership traits that will guide your company down the path to success!



If you’re still unsure of how utilize these leadership styles into your company, or want to develop your leadership skills further, contact Build the Plan at 1800-383-1183.