Tag Archives: branding

3 Steps to Becoming a Networking Pro

Networking Your Way to a Successful Business

The mention of the word “networking” can instill fear in many people. Some imagine a networking event to be a scene of chaotic conversations and endless business card swapping, but that is not what networking truly entails! Regardless of being an introvert, extrovert, or anywhere in between, the concept of networking can be very puzzling to newcomers in the business industry.

As a businessperson, your network will become a huge asset to your professional career. Your network can be a source of partnership for a new business venture or a form of assistance in a time of need. In an effort to help clarify the meaning of networking, we have created three simple steps to help make anyone a networking pro!




The core of networking is about getting to know other people. We network on a daily basis. Greeting the barista during morning rush and chatting with employees of the company down the hall are just a few examples. For business, it’s important to remember that networking is about helping others more so than helping yourself. Listen to others as they speak and offer advice or assistance with a project. At your next networking event, remember that you don’t need to hand out business cards to everyone in the room; rather, get to know the right people and speak with them.




Congratulations on making meaningful connections! Now, try to bring value to those new connections! Much like any other relationship in life, value needs to be implemented and made known in order to be successful. Connect with your networks on social media. Share news articles or video clips that would interest them. A great way to build connections is to introduce your networks to others with similar interests. Being the source of a dynamic partnership is a fulfilling feeling.



The final step in becoming a networking pro is to maintain the connections you’ve made. It would senseless to make wonderful connections only to overlook them as your career progresses. It’s necessary to follow-up with connections into order to build a strong network. Meet up with connections from time to time, and if distance is an issue, exchange emails or Skype chat.




We hope that we shed a positive light on the meaning of networking. Remember that networking should not be self-serving as much as it should emphasize making significant connections. So register for an event, put on a smile and connect, build and maintain!

Public Relations for Your Business

Is Public Relations Worth the Investment for your Business?


Public Relations and your Business When you start a business, investing in a public relations (PR) plan is necessary for connecting your brand message to your customer base. Public relations will bring awareness to your business, which is essential for a small business. Unlike big businesses with established and prestigious brands, small business owners need the help of a strong public relations plan to bolster business up.



First, identify the objectivity of your enterprise, then outline the goal. Having set the goal, form strategies to accomplish your objectivity and the tactics needed to implement them. You can do PR by your self by way of interview in print and electronic media, articles in news papers, community participation. Now, to bolster your biz volume take the treaded way along with the newer mode of communication i.e. utilize the power of the Web, particularly social networks which are inexpensive. Create web site, utilize social networking.

Judy Spencer, Emerald Director at Amway , joined the company as a registered consumer, where as a home maker, she would buy goods for her home at a discounted rate. But soon she plunged completely into the net work business. Today she has more then 6,000 down line and a steady income. Describing her success story she said she made people aware about the benefit they would get though the company, held community meetings. Her business rose by leap and bound from work of mouth and recommendation.



Another success story is the following. Kenny Dale in Kansas City had a roofing business 30 years ago. An unusually violent tornado hit Kansas City a few years ago. It left thousands of shake shingle roofs in wreck. Demand for roof repairs far exceeded local contractors’ abilities to meet them. Kenny realized here was a long-term opportunity for him. The day after the storm Kenny called all the local television news programs. He described his operations and credentials, and expertly instructed desperate viewers how to use plastic sheeting, heavy wood staples and plywood to create an effective temporary roof. Kenny became his own very effective public relations consultant. Kenny and Judy are a prime example of a small business owner’s inborn ability to combine their own resources with basic public relations techniques to achieve excellent result.

Regardless of the path your business takes, PR is the right step for small entrepreneurs as it is a must to bolster your enterprise and hence worth the investment.


If you need a customized public relations plan for your business, Build the Plan is here to help! Contact us at 1-800-383-1148 or email info@buildtheplan.com!