Monday, 6th March , 2017
Is Public Relations Worth the Investment for your Business? Public Relations and your Business When you start a business, investing in a public relations (PR) plan is necessary for connecting your brand message to your customer base. Public relations will bring awareness to your business, which is essential for a small business. Unlike big …
Wednesday, 15th February , 2017
For the brand owner a brand may begin with an idea. For the consumer, however, a brand is truly born when you deliver it to them. Branding delivery is a perpetual process that occurs every time a consumer comes in contact with your brand. The Importance of Branding and Advertising Although advertising has …
Monday, 19th December , 2016
Business Plans are often used to get funding or for internal purposes. They can be a resource guide to increasing productivity, achieving sustained profits, and to establish relationships. When you create a business plan, you put into writing the business concept, analyze the market, and state how the company will manage finances, but what happens …
Wednesday, 23rd November , 2016
Many people act in a way that their personal and professional are not connected. But the reality is different. Personal life does affect our behavior and performance at business and vice-versa. Here is a blog that will make you aware of some personal attributes and habits that can affect your business adversely.
Wednesday, 16th November , 2016
Marketing is the way to sell your business idea or product to people. It gives your customers an opportunity to know about your products and services. In short, marketing attracts customers and sales!
Effective marketing needs an effective plan but many business owners, especially startups, ignore the importance of a solid marketing plan. This post will describe why every business needs a good marketing plan for growth and success.
Friday, 4th November , 2016
You need capital to set your ideas and business plans into reality. Whether it is about starting a new business or taking plans to the next level, both require capital.
But raising capital for your business can be difficult if you don’t have a plan of action. The following post is about some important factors that one needs to consider when raising capital for his or her business.
Thursday, 27th October , 2016
As per the statistics by the Small Business Administration (SBA), about half of all new businesses survive for no more than five years and a third survive for some ten years or more. If you are a startup business owner you may even encounter failure if you make mistakes that the earlier failed businesses have done.
See the five reasons that lead to failure of most new businesses within short span of time.
Tuesday, 4th October , 2016
There was a time when riding a bicycle was the toughest job in the world. But after a series of trials and a few bruises, you finally learned how to balance properly. The same is true with your business start-up. Many people give up after making a few mistakes in the beginning. But it’s not …
Thursday, 29th September , 2016
Finally its Halloween time of the year! Offices, schools and the whole city is set to soak in the festive season with Halloween costumes, corn, candy, chips, pumpkins and ghostly decorations.
The following blog post gives few amazing ideas for celebrating Halloween at your work place.
Friday, 23rd September , 2016
The success of a business is directly linked to the effectiveness and implementation of a business-marketing plan. If a business doesn’t have a good strategy to work upon, it is likely to face unnecessary hurdles on its way. It’s the marketers who design policies for giving wings to the business.
An effective marketing plan for a business should be made by analyzing the strength, weakness, opportunities and threats to a business also known as SWOT analysis. The following blog post discusses the importance of SWOT analysis for a good business marketing plan.