Monthly Archives: June 2017

Strategize Your Business Positioning with Marketing Planning Service in NYC

With a business come more duties and they require structuring, administration and planning to be accomplished. Having mere a business, you don’t really meet the need of your target audience. There is an inevitable need of more resources and marketing planning so as to keep the services and your product-line prevalent in the market.

  • Good marketing would result in your audience considering you as a better choice.
  • Good marketing earns you a consumer-base which understands why you are different and better than the remaining.
  • Good marketing also contributes to the brand-building.

Improvising the bottom-line of your venture is important, but it requires a clear and comprehensive business plan that covers SWOT – strength, weakness, opportunities and threats of your organization. And, the best way to do it is by availing marketing planning NYC services from outside. The biggest constraint of small-scale ventures is – Sparse Capital. It’s beneficial if they don’t invest in hiring and retaining in-house marketing team on a full-time pay roll; instead outsourcing qualified marketing planning service proves affordable to set transparent, realistic and quantifiable objectives for the business.

It requires a lot to develop an effective marketing plan – time, commitment, knowledge and research. It’s a valuable process, which will contribute significantly to your business’ growth.

Now if you are wondering – yours is a small-scale business, and availing marketing planning service from outside may not be as good idea as it is for mid-scale or large-scale ventures, then let we tell you – you’re mistaken at it. Here is how –

Marketing is for all sizes and forms of businesses:

A business’ existence and survival depends on its customers, and this is where the daunting journey starts. You need a well-thought out plan to attract them followed by a successful retention. And, this phase is called ‘marketing.’ People are unlikely to opt for your business unless they are convinced that you are the better choice to those that are already prevailing. They must be informed that you are selling a line of products that is better in quality and cheaper in price. You have to prove that you are no less of a competitor and people will be served better this time.

Such are the conditions that remain with all sizes and forms of businesses. Many smaller businesses tend to avoid availing marketing services, thinking it will hamper their limited saving. But little do they know that it is a little effort to hit the bigger market zone.. Marketing as against what most think it of, is more than advertising and sales. It is the invisible infrastructure that holds its existence strong and active at all times.

On hiring a marketing professional, you’ll know what makes your better

Brand development is crucial for all businesses, be it small, large or mid size. You most probably won’t know the basics of what actually differentiates your business from others, but a marketing professional has the eye to identify it. Here are a few basic questions that are considerable while examining your brand value –

  • Do you know the needs of your target consumers?
  • How competitive are your rivals?
  • And, how do you think you will help your target consumers understand why you are better and different from remaining?

Marketing plan as a strategic document

The best and most benefitting part of availing marketing planning NYC service from outside is that it helps you focus on your core dealings and project for the business growth. The planning process further helps you identify the differentiating elements of your business.


It’s not a forced suggestion, but the truth of business industry which you have to accept or face the fall. Build The Plan, one of the renowned business consultancies in NYC, makes the best choice for you. They will have a quick approach and a bespoke marketing plan for your business, irrespective of any size or type. Buzz them now!

Here’s How Tangible Business Growth Plans NYC Help

Only half of the startups survive for up to 5 years and one-third are able to make it to the top. If this has been the scenario, what best do you think you can do to make your startup sustainable for the generations to come? The answer lies in ‘how strong and supple your business growth plans NYC are.’

A business growth strategy should reflect long-term success. Having a tangible business plan is crucial, but many don’t understand its importance. You will not want to lose your business when it has just started to expand, and to ensure its sustainability, you need to have a plan to:

  • Look back at,
  • Make changes to accommodate growth, and
  • Hold onto when things seem to be critical.

You are aware of your oh-so-tough competitors, but little do you know that they are actually no challenge if you hold a better, stronger and wiser growth plan.

Don’t increase your chances of fall, and the key to success lies in being deliberate with your business’ growth plan. So, be it! A well-seasoned business growth planner will evaluate the rate-limiting strides in the growth process, and fuel it as much as possible to keep the fire ON. However, for this to come in one’s interest, the strategist will follow the steps mentioned below. Take a look –

Establishment of a value proposition –

To ensure that your business will sustain a long-standing growth, the strategist will identify the factors that set your business apart from the competition, followed by the factors that will help attract the consumers to your services and products. Besides, he will identify and then illustrate your business’ relevance and credibility so consumers feel that you are good to do business with.

Identification of your ideal consumers –

You might not know, but you have got into business to solve problem for a certain group of customers. Who are they? Are they your ideal audience? If not, who are you aiming at, then? You need to nail down your audience and speak to their needs so to stimulate your business’ growth. However, as this sounds a challenge to you, business growth strategists have lived for years doing the same.

Finding out the key indicators –

Having tangible business growth plans Washington D.C is essential as it helps measure the potential change in your business. The strategist will assess ‘the change’ to make sure it’s going to be effective in its way. He further will identify which key indicators can influence the growth of your business and then commit time and money to those specific areas.

And, authentication of the revenue streams –

The strategist will keep a count of your current revenue streams so he can add some more to encourage your business’ profitability. Once he confirms the potential of the new revenue streams, he will then look for their sustainability in the long run. If your products or services are incredibly innovative and highly useful, then it is not necessary there will be revenue streams attached. He will finally understand how your business is different from others.

Benefits of Implementing Small Business Planning

Business planning services in New York City (NYC) and Washington DC are used by small businesses to plan out specific details about their businesses in the most efficient manner. The benefits of implementing of small business planning are discussed in this blog.

  1. Clarify direction

One of the primary objectives of implementing a small business planning is to systematically define what your company’s current and future financial goals. It is very important for consultants to clarify the direction and purpose of your small business venture.

It is important to understand that clarifying the purpose and direction of your business can consist of a simple description of your product, service or business operation. Clarification can specify the exact services or products that your company offers to its clients.

  1. Manage your company

A well-planned and implemented business plan conveys the organizational structure of your small business. A business plan also acts as management tools that can be referred to regularly for ensuring the small business is on course with operational milestones, meeting goals and sales targets.

  1. Attract financing

Business plans shows business owners whether or not a business has the potential to make a substantial profit. A new business in NYC or Washington DC has a better chance of attracting new financiers/investors by putting the detailed plan, statistics, figures and facts in creating and implementing small business planning.

  1. Attract team members

Business plans can be developed as a sale tool for attracting executive level employees, partners, and supplier accounts into the new businesses that the owners have tapped in the NYC or Washington DC.