Monthly Archives: March 2017

What’s Your Leadership Style?

Being the Leader of Your Business

It’s been said that there is a difference between being a boss and being a leader. A boss merely implements directions and waits for results from employees. A leader builds a strong team through guidance, motivation and education. Leadership encompasses a variety of approaches and methods that will take a team from ordinary to extraordinary. In order to be the best leader you can be, here is an outline of six leadership styles and how you can implement these approaches into your company:

 

 

The Pacesetter

This leader is direct and expects excellence from team members. The pacesetter knows exactly what he/she wants done. This style is most effective when the team is motivated and the leader wants quick results. The downside of this style is that it can overwhelm the team quickly.

 

The Affiliate

The affiliative leader seeks to build a sense of community and belonging in the workplace. Bonding between management and employees are encouraged. This style works best in times of trauma or stress. The downfall of this style is that if it is used exclusively, it can incite mediocre performance and lack of direction on the management’s part.

 

The Authoritative 

The authoritative leader will ignite change and vision into the team. This leader mobilizes the team towards a common vision and is goal-driven, leaving the means up to each team member. This style requires a vibrant spirit and works best when the team needs direction for a project or needs to be educated on a particular subject.

 

The Coercive

The coercive leader expects immediate compliance. This style controls a problem when all other methods have failed. The coercive style is most effective in times of dire crisis or emergency like a natural disaster or during a company turnaround. But be careful; this style can cause alienation amongst the company.

 

 

 

 

The Coach

The coaching leader wants to develop team members for the future. This style is great when the leader wants to help employees develop lasting personal strengths. This leader must be proficient and employees must let go of defiance if they seek to be better.

 

The Democrat

The democratic leader lives by the motto, “What do you think?” This leader wants feedback and participation from the group. This style works best when the leader wants the team to buy into an idea or vision, or feels uncertain about a subject and seeks ideas from competent team members.

 

Through the combination of these various styles according to events within the company, you will develop leadership traits that will guide your company down the path to success!

 

 

If you’re still unsure of how utilize these leadership styles into your company, or want to develop your leadership skills further, contact Build the Plan at 1800-383-1183.

Public Relations for Your Business

Is Public Relations Worth the Investment for your Business?

 

Public Relations and your Business When you start a business, investing in a public relations (PR) plan is necessary for connecting your brand message to your customer base. Public relations will bring awareness to your business, which is essential for a small business. Unlike big businesses with established and prestigious brands, small business owners need the help of a strong public relations plan to bolster business up.

 

 

First, identify the objectivity of your enterprise, then outline the goal. Having set the goal, form strategies to accomplish your objectivity and the tactics needed to implement them. You can do PR by your self by way of interview in print and electronic media, articles in news papers, community participation. Now, to bolster your biz volume take the treaded way along with the newer mode of communication i.e. utilize the power of the Web, particularly social networks which are inexpensive. Create web site, utilize social networking.

Judy Spencer, Emerald Director at Amway , joined the company as a registered consumer, where as a home maker, she would buy goods for her home at a discounted rate. But soon she plunged completely into the net work business. Today she has more then 6,000 down line and a steady income. Describing her success story she said she made people aware about the benefit they would get though the company, held community meetings. Her business rose by leap and bound from work of mouth and recommendation.

 

 

Another success story is the following. Kenny Dale in Kansas City had a roofing business 30 years ago. An unusually violent tornado hit Kansas City a few years ago. It left thousands of shake shingle roofs in wreck. Demand for roof repairs far exceeded local contractors’ abilities to meet them. Kenny realized here was a long-term opportunity for him. The day after the storm Kenny called all the local television news programs. He described his operations and credentials, and expertly instructed desperate viewers how to use plastic sheeting, heavy wood staples and plywood to create an effective temporary roof. Kenny became his own very effective public relations consultant. Kenny and Judy are a prime example of a small business owner’s inborn ability to combine their own resources with basic public relations techniques to achieve excellent result.

Regardless of the path your business takes, PR is the right step for small entrepreneurs as it is a must to bolster your enterprise and hence worth the investment.

 

If you need a customized public relations plan for your business, Build the Plan is here to help! Contact us at 1-800-383-1148 or email info@buildtheplan.com!